La bise est une coutume française très importante.

Pronunciation: lah beez eh oon koo-toom frahn-seh treh eem-por-tahnt

Meaning: The kiss on the cheek is a very important French custom.

In France, greeting people with la bise (typically two to four cheek kisses depending on the region) is a fundamental part of social etiquette and shows warmth and familiarity.